Well done to H&M group for appointing Helena Helmersson as CEO! Anyone who has followed her career achievements will agree that this decision is a no-brainer: As head of Sustainability at H&M she implemented ground-breaking and award-winning initiatives to integrate sustainability into the H&M business, paving the way for other brands to follow suit. And in 2014 she was named the most powerful business woman in Sweden by the leading Swedish business magazine, Veckans Affärer. Helena is someone who has both the vision and the ability to transform the fashion industry into a force for good. Exciting times ahead!